Latest Marketing Automation Phase 2, and the Top 10 Marketing Technology Articles Curated Tuesday, 6/24/14 | The MarTech Digest

Marketing Automation Phase 2, and the Top 10 Marketing Technology Articles Curated Tuesday, 6/24/14


From a basic feature set (scoring, nurturing, tracking, etc.), MAS has peaked, i.e., it’s not going to get any better. Is what it is. However, MAS differentiation moving forward is found in the additional features. Forget the whole marketplace vs. all-in-one discussion: for us on the outside of the vendor walls, it really is meaningless. The real question is: what’s out there that I need, and how easy is it to use as a part of my MAS instance? And this is where it’s going to get very interesting…and useful. Right now, current marketing tech offerings are working towards being a part of the emerging marketplace environments, so what was formally pieced together will now be plugged into the platform a la AppExchange. But moving forward, after the existing applications have completed their integration with the mothership, we’ll start to see significant innovation for the marketing team as a part of the marketplaces. Watch this space… Marketing Technology…NOW! Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here. Today’s curated articles collected for your quick review:-- > [FREE REPORT] Pre-Purchase Checklist for Marketing Automation - Gleanster http://sco.lt/9F6y5B-- > Automate vs. Personalise: The Marketing Automation Dilemma - G2M Solutions http://sco.lt/6Sk3LV-- > Almost one fifth of companies adopting marketing automation boost revenue 75% or more - VentureBeat http://sco.lt/8fH6uX-- > Using marketing analytics to drive superior growth | McKinsey & Company http://sco.lt/7RTf5F-- > Analytics budgets rise, but the skills gap remains a barrier - Econsultancy http://sco.lt/4w40Jt-- > [FREE REPORT] 2014 Form Conversion Report · Formstack http://sco.lt/79JKl7-- > 17 LinkedIn Profile Tips [Infographic] - Smart Insights Digital Marketing Advice http://sco.lt/6r90Qz-- > Infographic: How to get more out of your social media marketing - The Hub http://sco.lt/6GoLmj-- > Six Benefits of Using a Subscription Model for Your Business [Infographic] - Profs http://sco.lt/5ye1Sb-- > Infographic: Anatomy of the Perfect Mobile Email - KISSmetrics http://sco.lt/5gTh8T See ALL Top Curated Marketing Technology Articles here.___________________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). | The MarTech Digest Continue Reading..

Marketing Automation Phase 2, and the Top 10 Marketing Technology Articles Curated Tuesday, 6/24/14 | The MarTech Digest

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