Great Marketing Metrics That Matter [Cheat Sheet] | Salesforce Pardot

These days, marketers are under more pressure than ever to prove the value of their campaigns. With such a quickly changing marketing landscape, marketers often don’t know which metrics to focus on and how to properly attribute results. So we put together this reference sheet to help you decide which metrics to track to gain true insight into marketing success!

You walk into your monthly meeting with your CMO, armed with all of your campaign data for the past month. You’ve spent the last two days pulling reports from your analytics platform, sifting through endless mounds of data to find the key performance indicators of last month’s campaigns, and now you’re ready to dazzle with... Continue Reading..

Marketing Metrics That Matter [Cheat Sheet] | Salesforce Pardot

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