Great Way to Marketing Metrics That Matter...and the 'Vanity Metrics Trap' [Infographic] | Salesforce Pardot
#Marketing Metrics That Matter...and the "Vanity Metrics Trap"
What metrics do you use to measure the success of your marketing? You may be aware of the term ‘vanity metrics,’ or numbers that don’t represent true value for your business’ bottom line, but do you really know which metrics are ‘vanity’ and which are more meaningful? As I recently heard it (aptly) put by Nolin... Continue Reading..
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