Best Want More Stickiness? Users Logging In Through Social Networks Spend 50% More Time On Site – TechCrunch
Article: Users Logging In Through Social Networks Spend 50% More Time On Site.
Site owners, administrators, web business owners, content producers, and everyone in between are always trying to find the best ways to encourage visitors to spend more time on their sites. It’s hard enough getting people there in the first place, but keeping visitors and customers on the site (and engaged) once there? No walk in the park. But doing so is critical -- Just ask Groupon. As one might expect, there are a thousand ways to increase engagement, and there’s obviously been a lot of noise around social as a great facilitator of a stickier (and more enjoyable) user experiences for websites, apps, and businesses. Thanks to some research (and a nifty infographic) from Gigya, the makers of SaaS technology (or a social CRM platform, if you will) that helps businesses make their websites social, we now have further proof that one of the best ways to encourage repeat visitors is through social logins. Continue Reading..
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