Best Is there any Big in B2B?, and The Top 14 Marketing Technology Articles Curated Friday, 10/4/13 | The MarTech Digest
The rush of Big Data insight is slowing down, which means we’re coming to the end of the news cycle: “new” concept emerges, pros pontificate, laud, then denigrate, get bored, then move on to the next “new” concept. Of course, the concept stays and is evaluated for possible corporate pursuit. Sometimes it has legs, sometimes it doesn’t. But has there ever been any Big Data relevancy in the B2B world? Excluding the sale of low cost expendables, e.g., office supplies, is the capture of data on the Big Data scale even remotely applicable in B2B? B2B transactions are in the thousands range. B2C is hundreds of thousands to millions, with variables dwarfing that of B2B. There’s little need to explore and execute on Big Data strategies in the B2B realm as there just isn’t enough data. However, that doesn’t mean you shouldn’t capture the data and use it to examine for trends, then run scientific experimentation. There’s enough data out there to run MVT without overloading your cranium. Just because your data isn’t Big doesn’t mean you should walk away from the examination of trends, testing, and optimization. Your data is Big enough. Marketing technology…NOW! See today's Top Curated Marketing Technology Articles here. ___________________________________-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).-If you like this post or any of the scoops from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below. | The MarTech Digest Continue Reading..
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