Great Brand Reputation Management and Corporate Social Responsibility
#Brand #Reputation #Management and #Corporate #Social #Responsibility: In all, it looks like studies support the notion that #CSR can impact companies’ reputation #positively, helping them #improve their reputation with stakeholders and be more resilient in times of crisis. Still, companies need to work hard to make sure stakeholders are aware of their efforts and that these efforts are sincere. Only then the promise of CSR-reputation relationships can be fully realized.
In 2006, Andrew Winston and Daniel Esty wrote in Green to Gold that building corporate reputation and trusted brands is one of the ways smart companies can profit from sustainability. “The better a Continue Reading..
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